Many website owners find the task of creating a website and then promoting that website a daunting prospect. This is especially true for anyone who is creating their own website for the first time. Although they may have great knowledge about their website niche, this is not enough when it comes to generating traffic to the site to get the information read. Unless a website owner is creating a site on an obscure topic, the likelihood is that there will be millions (or sometimes billions!) of websites to compete against for search engine traffic.