One of the most important elements of a total article marketing strategy is building backlinks. A backlink is a link from another site that is pointing back to your web site. This link pointing back to your web site is like a "vote" for your site. It gives your site credibility in the search engines and improves your search engine rankings.
To create an effective linking strategy, you have to do more than just write articles. You also need to create resource boxes that are effective in helping you build backlinks. There are also other elements I'll mention in this article that will help you build a complete linking strategy.
Your first step in building an effective linking strategy is to create an effective resource box. The way to do this is to create the right anchor text in your HTML resource box. (This is the resource box you will use when submitting your articles through an article submission service.)
The anchor text is the text that your readers will click on to visit your web site. What you want to do here is to choose keywords that searchers search for when searching in the search engines. Choose keywords that searchers are searching for to create your anchor text as this is what will help your web site get found in the search engines.
The way to do this is to use a keyword research tool to help you find this information. There are several free tools available you may use, but the best way to find a tool that works best for you is to do a search in your favorite search engine. Search for the keyword term "free keyword suggestion tool" (without the quotes).
Use different anchor texts for your articles. By varying your anchor text, you keep your link building strategy from looking like search engine spam.
Submit to as many article directories as possible here. The easiest way to do this is to use an article submission service so that you can post your articles quickly. The more article directories the service offers the better too because this will help you build your links quickly. A good article submission service will also help you build backlinks, gradually and naturally over time.
Another way to build backlinks is through syndication. Syndication is where you allow other sites to publish your article by including it on their web sites or through RSS (Really Simple Syndication: this is a search engine friendly form of content). Depending on how you have your RSS feed set up, only part of your article may display and your link won't appear. Make sure you offer full RSS syndication of your article.
If possible, set up your RSS feed to syndicate the whole article. The best way to do this is to add your article to your blog, and then set up the RSS feed to offer the complete article in the feed. Your link will then display in the feed, and this will help you build backlinks from the sites that syndicate your articles.
Finally, use social media to help you build backlinks. This includes blog comments, social bookmarking, and micro blogging. This will allow you to get a lot of one way backlinks to your web sites from high traffic sites. The best part is that this will also allow you to share your content more easily with others.
The more ways, and the more places, you post your content, as long as it's relevant, the more likely you are to connect with your audience. Although it can sometimes become time consuming, in the long run, you will increase your traffic and sales, and improve your rankings in the search engines.
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